Southern Ohio Chamber Alliance
From Engagement to Growth
Building Community Through Every Click and Follow
SOCA: A Hub for Small Businesses and Community Impact
The Southern Ohio Chamber Alliance (SOCA) is more than a chamber of commerce—it’s a powerful network that connects small businesses and chambers with essential benefits and community resources. With a commitment to fostering local growth and offering unique advantages, SOCA needed a dynamic digital presence to engage its thriving community and expand its impact online.
THE CHALLENGE
Turning Engagement into Followers
While SOCA saw high engagement across its social platforms, the follower growth didn’t match the enthusiasm of its audience interactions. With ambitious goals of 7% growth on Facebook, 9% on LinkedIn, and 5% on Instagram, SOCA sought a targeted strategy to convert engagement into loyal followers, expanding its reach and furthering its community-driven mission.
THE SOLUTION
Crafting Content That Converts
Legend stepped in to spark follower growth by creating content tailored to SOCA’s audience interests. By directly inviting followers to join the conversation and highlighting popular topics like benefit plans and SOCA’s programs, we delivered content that resonated with users. Our data-driven approach leveraged analytics to fine-tune topics, ensuring maximum engagement and a direct path to more followers.
Key Metrics
Metrics that Matter
In the past 10 months, our strategy brought measurable growth to SOCA's social media:
78% Engagement Increase
Increased reactions, comments, shares, and clicks
16% Reach Increase
Expanded Audience Exposure
1,000 Website Clicks
Direct traffic from social media
THE OUTCOME
Achieving Lasting Growth
The results spoke volumes: SOCA’s follower growth surpassed expectations, with a 2.33% increase on Instagram, an impressive 29.3% on Facebook, and an 8.91% rise on LinkedIn. Through targeted content and strategic outreach, SOCA’s digital presence now mirrors the community and business impact it drives in Southern Ohio.
