Meet Jordan Letsinger, Our New Market Insights Director

We’re excited to welcome Jordan Letsinger to Legend as our new Market Insights Director! Jordan is a big-picture thinker with a knack for creating clear, strategic visions that drive results. His unique ability to blend creativity with tactical execution ensures that great ideas come to life. 

Jordan began his career in TV and entertainment, graduating from film school and working as a TV actor. With over 50 commercials, 10 independent films, and countless corporate ads under his belt, he even became the recognizable pitchman for the Kentucky Lottery—a campaign that still airs today. 

As much as Jordan thrives in the creative world, his dedication to health and wellness is just as impressive. A few years ago, he challenged himself to Run 365, a year-long commitment to running at least two miles every day. By the end, he had logged 1,000 miles, the equivalent of running from Cincinnati to Austin or Portland, Maine, crossing nine states and 34 cities along the way. 

When asked what excites him most about joining Legend, Jordan shared, “I’m most excited to collaborate with all the skilled experts we have here at Legend. Unlike many agencies where everyone wears many hats, we have teams with very specific skills. This allows us to focus on and offer more impactful solutions for our clients. So, I’m excited to contribute my creative thinking and strategic approach to help Legend enhance our brand.” 

As Market Insights Director, Jordan will focus on delivering both short- and long-term strategies that create lasting impact for Legend and its clients. “The main impact I hope to make at Legend is streamlining how we think and execute—both in-house and for our clients. I believe that by focusing on clear, concise systems and data-driven decision-making, we can improve our effectiveness across all our projects. This means simplifying our processes, identifying and eliminating bottlenecks, and ensuring that every step we take is aligned with our big-picture overall goals,” he explains. 

Jordan draws inspiration from visionaries who push boundaries and turn big ideas into reality, a mindset he brings to his role at Legend. 

We’re thrilled to have Jordan’s creativity, strategic thinking, and drive on our team. Please join us in welcoming Jordan Letsinger to the Legend family!